Google Allo Launch

layout, art direction, ui/ux, copywriting


Google Allo is an instant messaging mobile app developed by Google. We created the digital and print assets necessary for launch to acquaint the public with this never-before-seen Google product. These included product interfaces for preview pages, press releases, and assets to be displayed in the Google Play store and App Store. 

Giving users bright, clear and concise examples of how the product was used as a means of "pre-onboarding" reduced their cognitive load, enabling them to jump right in and start chatting once it was downloaded.